My intrusive friends

AssignmentPatient material designed to prepare those who have difficulty conceiving naturally for the emotional journey often associated with assisted reproduction. The material was produced for Ferring Pharmaceuticals, which is an expert in IVF treatment. Background Today, it is estimated that around 10–15% of all couples wanting to conceive may need help from assisted reproduction to […]

CF Kitchen

AssignmentTo make it easier for people with cystic fibrosis to prepare nutritious and tasty meals. Background Cystic fibrosis is a congenital disorder that affects, among other things, the metabolic system. For people with the condition it is therefore difficult but vital to maintain sufficient nutrition, as they may need more energy than other people. Sometimes, […]

Warning! Cute cats.


Assignment GSK has an online test for people with asthma who are experiencing problems. They asked for a digital campaign to encourage more people to take the test and then speak to their doctor. Background Many people with asthma think their condition is under control – despite experiencing symptoms. Learning more about your asthma increases the […]

Patient leaflets

Assignment To give patients a better understanding of their disease. Background Microscopic colitis is a chronic diarrhoeal disease. Ulcerative colitis and Crohn’s disease are inflammatory bowel diseases (IBDs). All three have a significant impact on day-to-day living and quality of life. But treatment is available, and the symptoms can be controlled.  Solution The leaflets explain how […]

Everyday tools

Background In the book “Four Letters”, a previous collaboration with TAKEDA (formerly Shire), we produced various everyday tools for adults with ADHD. The target group appreciated the cleaning lists, activity guides and organisation tips, so we decided to take the idea a step further.  Solution Two packed boxes – one for children and one for adults – […]

The diabetes kitchen

Assignment Cookbook for people with diabetes, published by Belfrage.  Solution In this cookbook you will find recipes for your taste buds and for your blood sugar levels. When our friends at Belfrage came to us with the idea for an inspiring cookbook for people with type 1 and 2 diabetes (and all other types) who want to […]


BackgroundPeyronie’s disease and Dupuytren’s contracture – sometimes known as ‘Viking’s disease’ – affect different parts of the body, but have the same cause: connective tissue growing uncontrollably and forming a lump. Peyronie’s disease affects the penis, which makes it bend on erection. It causes problems in the patient’s sex life and also affects mental health: […]

CF Exercises – Movements that help

Assignment To create content on that adds value for both the patient and the healthcare services. Background Cystic fibrosis (CF) is a rare disease which causes the production of excessively thick mucus from the glands. It mainly affects the lungs and the gastrointestinal tract, leading to breathing difficulty, lung infections and problems absorbing nutrients […]

LAL deficiency

Assignment  Alexion Pharmaceuticals researches treatments for patients with rare, serious and life-threatening diseases – including LAL deficiency. Our brief was to highlight the treatment of LAL deficiency and persuade doctors to test more patients for the disease.  Solution In disease awareness campaigns, it is common to talk about how a particular disease is detected. We turned […]


BackgroundPAH (pulmonary arterial hypertension) is a heart and lung disease which can strike anyone at any time of life. With symptoms including tiredness, shortness of breath and nausea, it resembles other more common diseases like asthma and COPD, which means it can take a while to conclude the correct diagnosis. Without treatment, the median survival […]