The diabetes kitchen

Assignment Cookbook for people with diabetes, published by Belfrage.  Solution In this cookbook you will find recipes for your taste buds and for your blood sugar levels. When our friends at Belfrage came to us with the idea for an inspiring cookbook for people with type 1 and 2 diabetes (and all other types) who want to […]


BackgroundPeyronie’s disease and Dupuytren’s contracture – sometimes known as ‘Viking’s disease’ – affect different parts of the body, but have the same cause: connective tissue growing uncontrollably and forming a lump. Peyronie’s disease affects the penis, which makes it bend on erection. It causes problems in the patient’s sex life and also affects mental health: […]

CF Exercises – Movements that help

Assignment To create content on that adds value for both the patient and the healthcare services. Background Cystic fibrosis (CF) is a rare disease which causes the production of excessively thick mucus from the glands. It mainly affects the lungs and the gastrointestinal tract, leading to breathing difficulty, lung infections and problems absorbing nutrients […]

LAL deficiency

Assignment  Alexion Pharmaceuticals researches treatments for patients with rare, serious and life-threatening diseases – including LAL deficiency. Our brief was to highlight the treatment of LAL deficiency and persuade doctors to test more patients for the disease.  Solution In disease awareness campaigns, it is common to talk about how a particular disease is detected. We turned […]


BackgroundPAH (pulmonary arterial hypertension) is a heart and lung disease that can strike anyone at any age. Symptoms like tiredness, shortness of breath and nausea resemble other more common conditions like asthma and COPD, which means it can take a while to conclude the correct diagnosis. However, without treatment, the median survival time for PAH […]

The migraine book

Migraine is both common and well-documented, but still there is no popular scientific account of the condition. Or rather there wasn’t until we wrote “Metamorphoses” together with GlaxoSmithKline and the Swedish Migraine Association. The book summarises both familiar and unfamiliar parts of the story and is addressed to anyone dealing with migraine sufferers in their […]

Four letters

Background ADHD is a diagnosis most of us have heard of but do not know much about. For a long time, for example, ADHD was believed to be a condition of children and adolescents – which does fully corresponds with reality. ADHD looks different in different individuals. A person with ADHD has difficulties with attention, hyperactivity […]

The RA book

Assignment An account of life with rheumatoid arthritis for ROCHE AB.  Solution Relevans produced the book “Living with rheumatoid arthritis”, which gives an insight into this disease (rheumatism in the joints) from the patient’s perspective. With articles by a consultant physician, a physiotherapist, a journalist, patients and Relevans, the book provides answers to questions about exercise, sex […]