Fat repairs

LOCOBASE REPAIR / ASTELLAS
Background
Locobase REPAIR is a classic fatty cream for people with dry skin. When the cream needed a new communication concept, we decided to do the exact opposite of the way a skin cream is usually presented.

Solution
The “Fat repairs” concept builds on the real benefit of the product, which is that Locobase REPAIR repairs the skin. With a more gritty setting, the concept differentiated us from other similar creams on the market. The concept was delivered in ads, radio slots, an event at Malmö Central Station, and a big outdoor campaign in both Sweden and Denmark. The ad won the gold award in ‘Hela Skånes bästa reklam’ (for the best ad in Skåne) – and sales of Locobase REPAIR trebled compared to the previous year. A really fat campaign, pure and simple!
LOCOBASE REPAIR utomhus reklam 2
LOCOBASE REPAIR utomhus reklam
LOCOBASE REPAIR Vinterkampanj
LOCOBASE REPAIR Vinterkampanj 2
utomhus Vinterkampanj 3
LOCOBASE REPAIR Vinterkampanj 4
LOCOBASE REPAIR produkter 2
LOCOBASE REPAIR annons
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