SENSE ME / RFSU

Land of lust

Assignment
For the launch of the RFSU’s new range of lubricants, we were asked to produce a concept and marketing proposal. The communication was to convey the message that the “Sense Me” range is a product segment focusing entirely on extra pleasure and better sex.

Solution
In the “Land of lust” concept, we present a dreamy, cool and rather sexy place. Here we arouse people’s curiosity and explain that lubricants are a simple way to make your sex life more exciting – and better than ever.