OVIDERM / GALENICA

Helps against dry relationships

Assignment
Communication concept for Galenica’s new moisturising cream, Oviderm. A product for dry, chapped or problematic skin, sold at pharmacies both over the counter and on prescription.

Solution
For anyone with dry skin, a faithful moisturiser is a must in the bathroom cabinet. That’s why we position Oviderm as a reliable partner and friend to anyone who struggles with dry skin. Under the new tagline “Helps against dry relationships”, the cream is presented in a different kind of personal ad: Oviderm is in focus, talking to the consumer in a heartfelt tone that encourages further contact.

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