PREMALEX / LUNDBECK

Have you got PMS, or what?

Assignment
Launch of Premalex, which is the first approved medication for PMDD (premenstrual dysphoric disorder).

Solution
When it comes to Premalex, we have been involved since day one. That means everything from developing a visual identity to putting together a communication concept. Here we present that visual identity and explain how it was used, including in a variety of investigative material for healthcare staff.

The waves symbolise the ups and downs experienced when living with PMDD. The various colours featured in the Premalex logo represent the multifaceted woman and each woman’s dynamic personality.

Investigative aids for suspected PMDD and diaries for recording presumed PMDD or treatment with Premalex.