Company profile for AB Cernelle.
AB Cernelle from rural Vegeholm just outside Ängelholm manufactures pollen extracts for the global market, including treatments for benign prostate enlargement. When we designed the company’s graphical profile, we wanted to convey the heritage and the environment that the company and its products came out of and combine them with modernity and high tech. The profile is all about medicines, but without an excessively clinical tone. This can be seen, for example, in the rounded corners of the packs and in the choice of paper; instead of the usual white, we chose cream because it feels in keeping with Vegeholm.