Drug advertising, for better or worse

The first book on drug advertising
Many books have been written about advertising in general, but almost none about our particular niche. A pity, so we decided to fill the gap with a book to attract readers whether they are interested in medicine or advertising or simply like great stories. 

In “Drug advertising, for better or worse”, you encounter classic brands like Samarin, the natural remedy which purged the body of fatigue toxins; Salubrin, which used to be recommended for internal use; and Carnegie Porter from Carlsberg, which could only be obtained on prescription 30 years ago. And much more. High and low. Anxiety and drugs. Golden eggs, rotten eggs and world-class poster art. 

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Berth Lindén​

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Berth Lindén
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