Every year, around the world, psychiatric congresses are held where doctors and experts come together to learn out about the latest research and exchange experiences. Two of the biggest are the annual APA and ECNP congresses.
Our client Lundbeck (in association with Otsuka) was looking for a concept that would enable psychiatrists who were unable to attend the congresses to access the summary of the events, while also refreshing those who were able to be there. A report that communicates the key elements from the various psychiatric congresses.
By developing an overriding visual profile in the summary magazine Kongresskoll and then distinguishing the two therapeutic areas by colour coding, we created a harmonised visual profile with clear recognition. We have been using these basic visual templates since 2013 to create Kongresskoll Depression and Schizophrenia, based on summaries and reflections from the APA and ECNP.