Teva Flutikason
Skrivare

Following a successful campaign fluticasone eliminated a competitor and went straight onto the pharmacy shelves

In spring 2008 Teva release a non-prescription allergy spray for treatment of allergy symptoms locally – in the nose. Relevans created the campaign material for Apoteket AB pharmacies, where the allergy spray was launched, with the aim of increasing sales and thereby progressing from the new-product shelf to a normal shelf in pharmacies. We succeeded.

With an informational brochure and a branded new-product stand, the company explains how you can spray away your allergy with Flutikason. The brochure provides concrete tips for those with allergies and encourages treatment of the allergy where it occurs and in the long term, instead of only when the problems occur.