Abbott ALK-Abelló Nordic ALK-Abelló Europe Astellas Biogen BMS Boehringer Ingelheim CCSCrucellGSK HemoCue LIFMedaNiconovum RenapharmaRoche Spenshult Teva
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MabTheraBiological drugs have pretty much revolutionised rheumatology treatment. There is great competition amongst these expensive drugs. So when MabThera was launched it was important to emphasise what makes the preparation unique, namely the theory that the B-cells play a crucial role regarding inflammation. The campaigns have been characterised by an intentionally scientific tone, and are based on a position whereby MabThera represents something completely new in RA. |
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MirceraMircera helps those with kidney disease to produce more red blood cells and thereby achieve a normal blood count. Patients living with their kidney disease are important, thus we have developed materials to provide information on the disease and simultaneously give hope and encourage a healthy lifestyle.My Mircera treatment A three-part kit that includes a book on anaemia in the event of kidney failure, an instruction book on Mircera injection and a book providing information on the drug that patients should know about. The books also include little tips on iron-rich foods and meals. With iron and Heart In this calendar we wish to remind patients about their monthly Mircera treatment and simultaneously encourage a healthy lifestyle. Stickers are included that patients can use as markings in their calendar to remind them of treatments and medical consultations. And for every month there is a seasonal recipe. All of these recipes have been specially developed for anaemic patients by the chef Andreas Lundh and have been checked by a dietician. |
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