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Skin problems may be coming to an end
Last spring the Swedish people were alerted to Propysal. The poster campaign was timed in collaboration with the Swedish state-owned pharmacy chain Apoteket AB, and the product was given special exposure in Sweden's pharmacies. And by the way, we still recommend Propysal to all the flakies out there.
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Hydrocortisone CCS 1% campaign
CCS is a Swedish pharmaceutical company with market-leading products in the fields of self-medication, eye care and skin care. Hydrocortisone CCS 1% is by far Sweden's most widely purchased non-prescription drug for skin irritation and eczema symptoms. The 2007 summer campaign included radio advertising, consumer advertisements in the evening press and information for pharmacies.
Radio advertisement 'The Yuppies'
We encounter one of the biggest nuisances, the summer yuppy, in three radio spots for CCS Hydrocortisone.
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