Bristol-Myers Squibb is one of the world's biggest pharmaceutical companies, and is working on becoming more visible in the Nordic countries. The campaign in progress is constantly profiling BMS's values through explanations by the employees of their respective areas of therapy.
Abilify
Getting Sweden's psychiatrists interested in a new antipsychotic agent is no easy task. We held a seminar with Nobel prize-winners, and put on a theatre production involving Börje Ahlstedt. The product is called Abilify and the assigner is Bristol-Myers Squibb.