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Vesicare
Those suffering from urgency incontinence are constantly worried about getting into difficulty. This is something we have taken on board in the campaign for the drug Vesicare, which helps against urgency incontinence and makes it easier to hold on. The advertisements have led to the best ever result in the journal Dagens Medicin in the category 'Creative solution that involves people', according to the journal's observation measurements. The campaign has also been so appreciated by the company that it is now running throughout Scandinavia, and includes advertisements, direct advertising, a campaign website, banners, patient and sales materials, drug courier services etc.
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Vesicare against overactive bladder
The aim of Relevans's first campaign for Vesicare, which previously only ran with global material, was to challenge the idea of drugs being prescribed as a matter of course. We wanted to know whether the health service knew about Vesicare and whether it was included in the drug lists? Relevans's Survey of Physicians provided data for a relaunch of the drug. We here show parts of the first campaign, which included a new website, direct advertising, Internet advertising and collaboration with drug courier services.
So how did it go? Well, the follow-up showed that there had been a significant increase in knowledge and in market shares.
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